From the initial concept and shoot direction to the selection of models, pieces, styling, and final campaign assets, I oversaw the project from start to finish. Every visual decision was made to build a cohesive campaign that could translate seamlessly across social, digital, email, and advertising.
Developing the campaign visual language across social, digital, and marketing TOUCHPOINTS
NEW DROP editorial
Newsletter
Campaign imagery used to announce the new mini dress styles.
A visual campaign introducing new party pieces through the world of the design studio - with patterns, fittings, and the hands behind the making process shaping the visual story.
Created for social, email, website, and paid media.
Created for social, email, website, and paid media.
Fashion Brand - Marketing Campagn
WEBSITE
Campaign imagery used to refresh homepage and category banners throughout the site.
PAID ADVERTISING
Campaign imagery adapted into digital advertising creatives to promote the new mini dress styles.
