The campaign imagery was used across website, social, and paid ads
off duty
A simple studio shoot focused on the fit, silhouette, and details of the new loungewear. Clean styling and a neutral backdrop kept the focus on the product while giving the brand a polished, everyday feel.
LUCY IN THE SKY - Loungewear Editorial
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WEBSITE
Campaign images were added to the product category page to give customers a better view of the new styles.
PAID ADVERTISING
Website imagery was adapted into paid ads with product pricing and key details.
Made on
Tilda