From the initial concept and shoot direction to the final image selection and social edit, I shaped the content around how it would live on the brand’s channels. The goal was to get as much out of the shoot as possible — combining polished imagery with more natural social content across organic and paid.

Developing the campaign visual language across social, digital, and marketing TOUCHPOINTS

Social editorial

PHONE IMAGERY

A mix of phone-shot photos and short videos bringing a more natural, social feel to the content.

A curated edit of camera-shot images, created in collaboration with the photographer to bring together the styling, silhouette, and details into a strong editorial.

SOCIAL CAROUSEL

Curated carousel posts combining imagery, styling, and detail shots to build a complete look on the feed.

Creating a mix of editorial imagery and social-first content to showcase the product from multiple angles while keeping the focus on the clothing.

SPOILT - Los Angeles

Short-form videos created in collaboration with the videographer, bringing the looks into motion while keeping the focus on the pieces and the brand aesthetic.

brand: SPOILT
Role: Art Director
Model: Mila (Ford models)